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Downtime Gets Dressed Up
Basic Philosophy
| Like the classicaly tailored crisp white button-down shirt that resides in every woman's wardrobe, there are loungewear pieces that wil stand the test of time. "The yoga pants, the cute little tank tops, T-shirts...that's not the style of Feraud". says Margery Cohen, sales rep, Feraud Rösch. "They're much more chic, sophisticated, design-oriented--more classical with a modern feel and touch." The company's best-selling ensemble is a three-piece loungewear set with a camisole, form-fitting pants, and a wrap jacket in a comfortable knit fabric (see bellow). "People felt that this was the kind of article that they could receive [guests] in," continues Cohen. "It's made to look as though it's a ready-to-wear piece ... We actualy have a couple of stores that sell ready-to-wear as well [as intimiates] and enjoy having that mix because their customer tends to buy it for both uses." Cohen explains that this set will most likely continue its position as loungewear staple. |
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